cosmetics add

Cosmetics advert analysis and evaluation.

In my cosmetics advert I have used a slightly low angle, close up shot of  the model.  This connotes importance.  His head is the main image in the shot and  this ensures that the audience looks at the man and knows he is the focal point.

The lighting is low key and it just lights up the model, making the bricks darker and so focusing on him.  The image is all black and white apart from the bottle logo.  The bricks in the background and the man’s checked shirt show him to be quite ordinary and casual but because he is doing up his top button and looking out of the shot it seems he is looking on to higher things and that he will make something better out of life.

The text “Aphorism” and tag “say it like it is” going down and across the image makes a box like the brick and because he is looking through all this we see he is focusing outside the box again aspiring to be better.

‘Aphorism’ means; a terse saying embodying a general truth, or astute observation. I chose this to be the name because the man looks like he would say it like it is and the word aphorism itself sounds manly and catchy.

The narrative of the advert is a casual man becoming more and aiming higher in life. The model has stubble which again shows his casualness.  To show this I had him looking out of the shot to connote the unknown future, his facial expression is quite blank and because he is doing up his buttons it looks as if he is preparing for something.  My model represents aiming higher and moving forward in life.

I used Photoshop to construct my advert I used this to put it in black and white and to organise the page, however I couldn’t work out how to pick out the model and keep him in colour which was my original idea so I had to settle for all black and white. I feel that the availability of new technologies change our perception of media texts because nothings seems as amazing because we can now do it at home and understand the dynamics of how to get the end results.

There are diagonals in my advert which lead to the perfume bottle making it stand out more, for example the direction of his shirt and chin lead to the bottle and the name and the tag line frame the bottle.

My target audience are young men aspiring to be more.  So the advertisement is aimed to appeal to ‘aspirers’.  My model is a 19year old man who has a casual dress sense, his clothes and the fact he has a slight beard represent his beliefs and the kind of music he listens to  which would be indie also we can tell what lifestyle he lives which would be simple and laidback.  My male model is represented by status and shows this by the way he is looking up and seeming of a higher status.